1: Contemporary Marketing

2: The External Marketing Environment

3: Marketing Research

4: Consumer Buying Behaviour

5: Business Marketing and Organizational Buying Behaviour

6: Market Segmentation and Target Marketing

7: Strategic Marketing Planning

8: Product Strategy

9: Product Management

10: Price Strategy and Determination

11: Price Management

12: Distribution Channels and Physical Distribution

13: Wholesaling and Retailing

14: Integrated Marketing Communications: Advertising and Public Relations

15: Direct Response and Interactive Communications

16: Sales Promotion, Personal Selling and Event Marketing

17: Internet Marketing

18: Services and Not-for-Profit Marketing

19: Global Marketing