[Next entry: "Why Marketing is important for not-for-profit organizations"]

04/29/2009: "Welcome to my blog"

Dear Students:
There are two main objectives of my blog, which I will update at least on a weekly basis:

Real Time Marketing
I realized early in my career that a lot of material in a text gets outdated the day the text is published. Not so much the theory (although that changes as well as new knowledge is added), but more so the examples in the text. I am going to use this blog to update you on material in the text. In this way I hope to practice the concept of "real time marketing". Marketing is an exciting discipline and I want to share some of this excitement with you!

A Community of Users
One hallmark of a strong brand is the community of people who use it. I wish to use this blog to build a pool of ideas. Please send me your comments, thoughts, ideas, or suggestions to asirsi@schulich.yorku.ca and I will post your thoughts in a blog.

I look forward to starting a dialogue with you!