Pearson Canada - Philip Kotler, Gary Armstrong, Peggy H. Cunningham, Valerie Trifts - Principles of Marketing, Eighth Canadian Edition > New Design
New Design
View draft chapters below.
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 12: Marketing Channels Delivering Customer Value
Chapter 17: Direct and Online Marketing
Available February 2010
© 2011 • ISBN: 9780132473958
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