Soloman, Marketing, 2ce


Marketing Contest


"So, you think you know Marketing?"


Prove Your Skills in a Marketing Plan Contest!

Students across Canada are invited to submit their marketing plans. The winner will receive $500 and may see their marketing plan published in a Pearson textbook.


Summary of Contest Rules

  • Your submission must be an original marketing plan written by an undergraduate student or group of students.
  • Your submission must be accompanied by a complete Contest Entry Form. Go to the link below and print yourself a copy.
  • The maximum length for the submission is 15 pages.
  • Your marketing plan must be based on a real company with real data.
  • The company chosen must provide written consent to allow publication of the marketing plan (A consent form is included on the entry form.)
  • The marketing plan must follow the structure of the marketing plan outlined in Solomon/Stuart/Smith/Sirsi, Marketing: Real People, Real Decisions, 2nd Canadian Edition. The template for the Marketing Plan in the text is provided for you at the link below.
  • Any submission becomes the property of Pearson Education Canada.
  • The authors for the textbook will judge the submissions and select the winner.
  • The winning marketing plan may be published in the Third Canadian Edition of Marketing: Real People, Real Decisions.
  • The winning student or group of students will receive a cash prize of $500.
  • Honourable mentions may be posted on the text website.
  • The deadline for the contest is February 1, 2007. No submissions will be accepted after that date.


    Contest Entry Form (pdf) Marketing Plan Template (pdf)




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Contest Poster

Mail your Marketing Plan and Entry Form to:

Laura Forbes, Acquisitions Editor
Pearson Education Canada
26 Prince Andrew Place
Don Mills, ON
M3C 2T8

Good Luck!