What is MyMarketingLab?

MyMarketingLab is an online grading, assessment, and study tool to be used by faculty and students. Pearson Education Canada is currently building two book-specific MyMarketingLabs which ensures that each MyMarketingLab matches the content in its respective book.

MyMarketingLab engages students and helps them focus on what they need to study. It can help students get a better grade because students are learning in an interactive and focused environment.

MyMarketingLab delivers all classroom resources for instructors and students in one place. All resources are organized by learning objective so that lectures and studying can be customized more conveniently than ever before.

Resources include

• Diagnostic Tests for student review. This quizzing can be monitored by professors. Results reveal which learning objectives students are struggling with so professors can customize their review and assessment.
• Personalized Study Plan based on each student’s results in the Diagnostic Test offers students remediation by learning objective to help them focus on the concepts they find most challenging.
• Case-based adaptive questions—scenario-based questions give students a chance to apply what they have learned and practise their critical thinking skills.
• Link to the eText.
• Ability to mark homework, quizzes, and tests automatically and have them automatically populate in your grade book.
• Case Pilot to aid students in analyzing cases.
• Glossary Flashcards for quick and fun study of marketing terms.
• Marketing Toolkit—interactive modules built specifically for each text help the review of key concepts. They are assigned automatically as remediation when required.

Interested in learning more? Ask your Pearson Education Canada sales representative to see a demo of MyMarketingLab.

Complete courses available for Fall 2007 classes.