Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. This highly acclaimed guide takes a conceptual approach that develops students' critical thinking abilities, and a concise and readable style that makes it easy for students to learn what they need without wading through a mass of detail. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. And, while it provides students with instruction in the major forms of business communication, the new Fifth Edition of Impact also introduces students to trends that have affected the way we communicate, preparing them for business communication in the 21st century.

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