Supplements

• An Instructor’s Manual provides for each chapter an overview of the chapter and chapter objectives, and suggested activities for lectures and class discussions, including how the end-of-chapter exercises and projects can be integrated into class discussion. Also included are teaching notes for the end-of-chapter, end-of-part, and video cases, and complete answers for chapter review questions.
  
• F.A.C.T.S. Guide, a complete set of supplemental learning and teaching aids to enhance the instructor’s preparation and lecture experience.
  
• Study Guide, organized by chapter, provides students with a variety of overviews, review questions and application exercises to aid in understanding of the textbook and encourage class discussion.
  
• Electronic Transparencies in PowerPoint, incorporating exhibits from the text, weblinks, and video clips.
  
• A Test Item File provides over 100 questions per chapter in a variety of formats (true/false, multiple choice, and short answer).
  
• Pearson Education Canada Test Gen, a special computerized version of the Test Item File, enables instructors to edit existing questions, add new questions, and generate tests.
• CBC/Pearson Education Canada Video Library is a compilation of 12 video segments drawn from the CBC’s Venture and Undercurrents programs upon which the video cases in the book are based.
• Bessies Video: The 2000-2001 Bessies, featuring all the award-winning entries of the 2000- 2001 Canadian Television Commercial Festival.
• Companion Web Site contains numerous resources for students, including review exercises and quizzes, online access to the PowerPoint Presentations, hyperlinks to the text’s weblinks, and search tools that facilitate further research into key organizations and topics discussed in the text. For instructors, it additionally provides access to the Instructor’s Resource Manual and Test Manager, and contains a syllabus builder as well as other materials.
• A Course Management System (CMS) has been created for this textbook to enable instructors to enhance traditional course content or to deliver the course completely online.
  

  
  

  Note: Sample files are in PDF format and require the Adobe Acrobat Reader to be viewed. You can download the free reader from the Adobe website if required.