Pearson Canada - Philip Kotler, Gary Armstrong, Peggy H. Cunningham, Valerie Trifts - Principles of Marketing, Eighth Canadian Edition

Features

Chapter Opening Vignettes & Learning Objectives: A real company is featured at the beginning of every chapter along with a list of key learning objects that are reviewed at the end of the chapter.
Key terms appear in bold throughout the text.
Real Marketing boxes feature real-world examples that show concepts in action and reveal the drama of modern marketing.
Continued focus on creating customer value: Kotler is the pioneer of demonstrating how to create customer value, and the key themes of the text are built around this concept.
End of Chapter Problems & Exercises
- Focus on Technology: an application exercise focusing on emerging marketing technologies.
- Focus on Ethics: a situation description and questions.
- Marketing by the Numbers: an exercise focusing on marketing financial analysis.
- Video Case
- Company Case
- Discussing and Applying the Concepts: questions and exercises to stimulate class discussion.
MyMarketingLab: an online grading, assessment, and study tool to be used by faculty and students. It engages students and helps them focus on what they need to study.

New and updated photos, ads, and data.
Redesigned PowerPoint
Streamlined pedagogy provides a renewed focus on core content.
New! Coverage of new marketing technologies, including coverage of Web 2.0.
Increased focus on sustainable marketing around the globe.
Expanded coverage of Integrated Marketing Communications (IMC).
New design reflects the dynamic nature of marketing.
New references to learning objectives in the margin.
New and updated opening vignettes.
New and updated Real Marketing boxes.
New and updated Company Cases.
New Comprehensive Case.
Greater focus on the rapidly changing nature of customer relationships.
New material on consumer-generated marketing.
Personal Selling and Direct Marketing now treated as separate chapters to reflect the growing importance of each.
New Marketing by the Numbers end-of-chapter exercises.
New appendix on Careers in Marketing.
Enhanced MyMarketingLab to further improve the teaching and learning experience.

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