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Book Cover The Complete Idiot's Guide® to Small Business for Canadians
Larry Easto

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Expert advice on the ins and outs of making a small business thrive.

Small business is one of the most important segments of the Canadian economy—there are more than two million companies with fewer than 20 employees contributing billions of dollars to the economy every year. But more than 80% of small businesses fail within the first 5 years, and that means it is critical to have all the facts before taking the plunge. The Complete Idiot's Guide to Small Business for Canadians is the complete reference for entrepreneurs looking to start off on the right foot.

This book teaches you:
  • how to know if running your own business is right for you, plus techniques for discovering your entrepreneurial spirit
  • idiot-proof steps to developing a winning business plan
  • useful strategies for handling business transition phases
  • how to get the most out of your marketing dollar, including marketing on the Internet

About the Author:
Larry Easto has been a lawyer and a business consultant for more than 25 years. A popular speaker and workshop leader, he is the author of several popular business books including The Complete Idiot's Guide to Buying and Selling a Business, How to Succeed in Your Home Business, More Business for Your Business, and Networking is More Than Doing Lunch. A regular columnist for Small Business Canada, Easto has also written a weekly business column for the Toronto Star and is currently the host of a weekly radio show on the topic of small business.

Title: The Complete Idiot's Guide to Small Business for Canadians
Edition: 2001
ISBN: 0-13-090078-8
Copyright:  ©2000
Pages: 320
Book Type: paper
Format: 7 3/8 x 9 1/8
Price: $27.95
Subject(s):  Business