Features

• NEW - More Comprehensive Cases than before, all of which are new to this edition
  
• NEW - The two chapters on Pricing (Chapters 10 and 11) are combined into one chapter
  
• NEW - A new section has been added on Marketing Management Practice (Chapter 1)
  
• NEW - Section on Marketing Challenges in the New Millennium is wholly revised and updated, reflecting the theme of connectedness
  
• NEW - Expanded coverage of Competitors, Demographic Environment Paradoxes of the new Economy on the growing income divide, and ethical issues raised by the boom in e-Commerce
  
• NEW - Completely rewritten section on Marketing Intelligence
  
• NEW - Revised and expanded section on Internet Users
  
• NEW - Additional material on Canadian multiculturalism (Chapter 5)
  
• NEW - Added section on Business Buying on the Internet (Chapter 6)
  
• NEW - Revised treatment of Positioning Strategies (Chapter 7)
  
• NEW - Expanded discussion of Branding (Chapter 8)
  
• NEW - Internet Connections exercises have been added at the end of each chapter
  
• NEW - An annotated list of websites called Savvy Sites at the end of every chapter
  
• NEW - Chapter-ending exercise Applying the Concepts is completely revised with a strong Internet focus and renamed Marketing Applications
  
• NEW - Marketing Highlights (average 3-5 per chapter) are updated and some were replaced
  Chapter ending material includes - Review of Concept Connections, Marketing Applications, Internet Connections, Savvy Sites, Notes, One Company Case and One CBC Video Case