Impact: A Guide to Business Communication, 5th Edition
PrefaceTo The InstructorFeaturesTable of ContentsSupplements

Download a Sample ChapterFEATURES OF THE NEW EDITION:

  • New! Internet Issues Boxes: provide advice on how to use this new technology effectively
  • Checkpoint: offers tips on how to write effectively on-screen
  • Exercises: hands-on exercises to practice learned concepts
  • Thinking It Through: writing projects that emphasize critical-thinking and problem-solving skills
  • Online Activities: activities that use online sources to further explore business communication
  • Weblinks: websites that open doors to vast resources on the web

CHANGES TO THE NEW EDITION:

  • Enhanced section on global and intercultural communication, non-verbal communication, legal and ethical issues.
  • Repositioned and expanded coverage of e-mail to reflect its centrality in today's business environment.
  • Improved memo, letter, résumé, and formal report examples.
  • Added MLA documentation.
  • Added coverage of job hunting via the Internet.
  • Updated coverage of meetings and included discussion of new technologies such as Webcasting and Webconferencing.
  • Chapters 12 of 13 have been combined with the Checklist and restructured into an Appendix of Usage and Grammar.

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