Canadian Marketing in Action, 5th Canadian Edition
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Supplements

Instructor’s Resources

Instructor's Manual with Video Guide and Canadian Marketing Cases
ISBN: 0-13-088207-0
Prepared by the author, the manual includes learning objectives, chapter summaries, answers to chapter questions, additional illustrations of key concepts, 18 Canadian marketing cases, guideline answers to case questions, and a synopsis of video cases.

Transparency Resource Package
ISBN: 0-13-088211-9
Over 300 PowerPoint slides are available on a CD-ROM. The slides are also posted at the text-specific website (www.pearsoned.ca/tuckwellmarketing).

Test Item File
ISBN: 0-13-088208-9
More than 1500 questions have been prepared to help test the students on the material they have studied. Emphasis is placed on application-oriented multiple-choice questions in the fifth edition. The Test Item File is available in hard copy and in disk format.

Pearson Education Canada Test Manager
ISBN: 0-13-088209-7
The Pearson Education Canada Test manager merges the Test Item File with a powerful software package in the Windows platform. With the Pearson Education Canada Test Manager’s user-friendly test-creating abilities, you can create tailor-made, error-free tests quickly and easily. The Test Manager allows you to create an exam, administer it traditionally or online, and evaluate and track students’ results—all with a click of the mouse.

CBC/PEC Video Library
ISBN: 0-13-088213-5
The videos that accompany the fifth edition cover a broad range of marketing topics and feature well-known Canadian and international companies. The problems and opportunities faced by these companies and the strategic direction they might consider can be the focal point of student discussion or assignments.

Canadian Marketing Cases Web Site
This new feature invites instructors to visit the Canadian Marketing Cases web site at www.pearsoned.ca/tuckwellmarketing to access each of the 16 cases.

 

Student Resources

Canadian Marketing Cases Web Site
This new feature invites students to visit the Canadian Marketing Cases web site at www.pearsoned.ca/tuckwellmarketing to access each of the 16 cases.