Chapter 8 Letters-Internet Exercise

Examine three company Web sites. Please complete the following questions about tone and letter writing:

1. Indicate how well or poorly the Web sites use the "You" attitude on the screen to describe their products or services.
2. Indicate what happens (or doesn't happen) on the screen when the readers feel they are being addressed personally.
3. Pick a company from the three examples and write a formal letter to that company based on ONE of the following four writing situations:
   1. Neutral letter - request more information about the company's products or services
   2. Positive letter - acknowledge your order has been received from the company, and that the service was excellent
   3. Negative letter - indicate that you are unhappy with the last order you placed with the company; the shipment was delayed and the merchandize was damaged
   4. Sales letter - indicate that you are impressed with the company and wish to seek repeat business