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Chapter 1 |
Chapter 2 |
Chapter 3 |
Chapter 4 |
Chapter 5 |
Chapter 6 |
Chapter 7 |
Chapter 8 |
Chapter 9 |
Chapter 10 |
Chapter 11 |
Chapter 12 |
Chapter 13 |
Chapter 14 |
Chapter 15 |
Chapter 16 |
Chapter 2 Corporate Culture Today-Internet Exercise
Analyse any three Web sites of multinational corporations. From the information available on the sites
(product information, press releases, annual reports, white papers etc.) determine how well or poorly
each company conforms to the features of contemporary corporate culture described in Chapter 2. Please
complete the following questions:
- What are the elements of company culture in each case? To answer this question, refer to
the information in Chapter 2 on company history, its type of business, and its management style.
- How well or poorly does the information in each Web site demonstrate the company's "search
for quality?"
- How well or poorly does each Web site deal with issues of communication in the global
workplace? Please consider the 10 questions to ask in the global workplace found in Chapter 2.
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